Official Apparel
of Lake-Life
Our goal here is simple—treat everyone you meet like you’re on the water. You can’t explain it, there’s something magical once you step aboard. We hope to capture some of that magic through our passion for great design, helping people and our bond of lake-life.
Lake-life ≋ Best Life
Lake-life isn’t a tangible thing that can be shared—it’s an experience. It isn’t a requirement or status that comes along with owning a boat or living on the water. It’s a frame of mind, an escape—a lifestyle. It doesn’t matter where you're going—but what does matter are the memories you make along the way. Every Fullwake logo serves as a reminder of the lake-life experience to the growing community of passionate people who live and love lake-life daily.
Fullwake was created by owner Michael Cawcutt in April, 2020. Cawcutt, who’s no stranger to water, grew up in Northern Minnesota enjoying all the splendid gifts that lake-life has to offer. Fullwake was created from the very memories he and his wife, Kelly, had with their families while on the water. Some of Michael’s earliest childhood memories are those of water—favorites including his Grandma’s cabin in Northern Wisconsin where he learned how to water-ski at the age of 6. Others include that one time his family, sleeping aboard their 24-ft Searay Sundancer, started to drift in the middle of an evening thunderstorm on Lake Superior due to the anchor losing its hold. Fullwake, who’s mantra of Live. Love. Lake-life is anything but carefree, is deeply rooted in a passion of boating, water and lake-life.
On the Water
April 10, 2020 Fullwake.com opened its “doors'' to a bounty of friends, families and former strangers who are now part of the Fullwake family. In a little over 30 days, Fullwake had amassed over 5k followers on social media, and caught the attention of lake-life lovers such as 4x World Wakesurf Champion, Ashley Kidd!
Driving Positive Change
Fullwake is committed to making positive change in the world and giving back to those in need. They’re addressing water issues directly affecting people, their surroundings or inability to have clean, sustainable water. From lake cleanups, zebra mussels to portable drinking water—Fullwake has a plan. Currently Fullwake is partnering with Generosity.org ( their work has helped 500,000 people in 20 countries get access to clean water) to provide clean drinking water for those without it. A percentage of every purchase will be donated to help provide clean drinking water.
